RADIO

Elvira’s radio career began early on in her Professional life as she dabbed into radio gigs while still in University. Elvira landed a part time Promotional Gig with The Key Limited Group working as a Promotions girl at Key 590am and Edge 102.1 She also volunteered weekends at CIDC 103.5 in Orangeville in the newsroom, now known as Z103.5.

After graduating with a Double Honours Degree in 1986, Elvira worked as a City Reporter for The Toronto Sun, something she claims today, is by far one of the best places she has EVER worked! But Elvira was bitten by the radio bug at this point, leaving her Toronto Sun reporter position in 1991 to pursue a career in radio news, at Bayshore Broadcasting in Owen Sound.

In her years as a News Reporter and News Director for various stations across Ontario, including Bayshore Broadcasting, Rock 95 Barrie, and freelance reporter for Standard Broadcast News, Elvira has been challenged with one on one interviews with Prime Ministers, Community Leaders, and with convicted murderers. Along the way she has won various awards, including a Lifestyles Documentary Award for her one on one interview with a triple murderer in Barrie.

Elvira has spent the majority of her career in a news room, but it is no secret that her love of music has allowed her to “cross over” to the other side, becoming one of the most dynamic On-Air Radio Personalities in the GTA.

Elvira is best known as the Morning Show Co-Host at Z103.5, but she credits her “dj” success to radio guru Alan Cross, host of The On-Going History of New Music.

In 2001 Alan Cross hired Elvira as the afternoon co-host on Y108 with Alan Cross and was quickly taken out of the newsroom and trained as an “on –air personality” . Shortly afterwards, she was picked up by Toronto’s Classic Rock station Q107. Elvira can also be heard periodically as a ‘live-on-location’ announcer on Z103.5 .

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